Just about a year back, when afaqs! did a cover story on TikTok, it seemed like the short video platform was nearing the end of its problems in India. It seemed like the major concern for the ByteDance-owned video juggernaut…
Category: Social Media Marketing & Monitoring
TikTok Deal With Oracle May Not Lead Easing Of Ban In India
The ‘technical partnership’ deal struck between US-based business software provider Oracle and ByteDance, the Chinese company that owns TikTok, is unlikely to bring cheers to users of the mobile app in India as the Centre is reportedly in no mood…
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The Big Race For TikTok In India: What’s In It For The Buyer?
In the US, TikTok might be on the last legs of negotiation to find itself an American buyer but the big race is on In India. While several names like Microsoft, Twitter, Reliance Jio and now Oracle have come to…
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Oracle Running TikTok In India Doesn’t Make Sense: Here’s Why
Earlier today, we published a research report on the possibilities and the likely outcomes if Oracle was to land TikTok. Since then, I've received many calls from friends in the media about the implication for TikTok's India business and whether or not…
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Oracle Landing TikTok Means A Lot Of Things, But Definitely Not An Ad Network
Sunday night just got exciting, and how! Reports have confirmed that Oracle has won the bid for the U.S. operations of TikTok (a ByteDance company), leaving behind both Microsoft and Walmart from the race. It's being touted that this deal will not…
Read More Oracle Landing TikTok Means A Lot Of Things, But Definitely Not An Ad Network
InMobi wins over China, where Facebook, Google failed
Global technology giants Google and Facebook may not have succeeded in penetrating the China market, but InMobi, which competes with these tech giants in the data-driven mobile advertising space, is betting big on the world’s most populous country, where it…
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India’s InMobi Ramps Up Ad Challenge To Google And Facebook
Low-profile Indian tech company InMobi aims to take advantage of the headwinds facing Google and Facebook to grab a bigger share of the nearly $140 billion market for online advertising. The Bangalore-based company, which brings together advertisers and app developers,…
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80 Million People Use Facebook Groups Every Month In India
Facebook Inc. announced on Wednesday that over 80 million people in India use Facebook Groups each month to stay in touch with family, collaborate on projects, plan trips and offer support to friends. Globally, more than 1 billion people use…
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Enhancing Customer Experience To Maximise Marketing Dollars
Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…
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What Brexit Means For CEOs & IT Leaders
On Friday, 24 June 2016, Britain faced a decisive moment when the majority of its population (51.9%) voted in favour of moving out of the European Union (EU). In words of the exiting Prime Minister David Cameron, Britain went through…
RPG goes digital to integrate all group functions
RPG Enterprises, the tyre-to-IT conglomerate, plans to ring in a comprehensive digital change across its businesses that would integrate all the group's functions across products, clients and even monitoring and rating of employees of the Mumbai-based group. "It is a…
Microsoft to acquire LinkedIn
Microsoft on Monday announced a $26.2 billion deal to acquire professional networking platform LinkedIn for $196 per share. The market gave a mixed reaction to the announcement. While shares of LinkedIn surged 47 percent to near $193, Microsoft’s stock was…
Will LinkedIn be another failed acquisition for Microsoft?
In its 41 years history, Microsoft has acquired several companies but the biggest success was none other than Hotmail, which was bought from Sabeer Bhatia for $500 million in 1997. However, a repeat of Hotmail is something that Microsoft hasn’t…
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What Does Microsoft Stand to Gain From its $26.2 Billion Acquisition of LinkedIn?
Microsoft announced today that it bought LinkedIn in a $26.2 billion deal, the tech giant's largest acquisition in its 41-year history by a wide margin. So what value does Microsoft see in the professional social networking site? Sanchit Vir Gogia,…
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Why Microsoft Acquired LinkedIn? It’s All About User Insights!
On June 13, 2016 Microsoft announced the agreement to acquire LinkedIn for USD 26.2 billion. Important to note that this is the first big deal under Satya Nadella’s leadership and LinkedIn will continue to operate as an independent company. Albeit…
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Users will get to organise their information better
The acquisition of LinkedIn by Microsoft will help the duo assist client companies, and even individuals in the personal lives, to organise information and orchestrate their functions better. The deal is expected to give an impetus to Microsoft’s Customer Relationship…
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Microsoft To Acquire LinkedIn For $26.2 Bn
Microsoft Corp has agreed to acquire LinkedIn Corp for $26.2 billion in a deal that will combine the world’s biggest software maker with the largest global online network of professionals. Greyhound Research Chief Analyst and CEO Sanchit Gogia said that the…
Microsoft Looking For New Source Of Revenue
By acquiring LinkedIn, Microsoft is looking at further strengthening its business from corporates in India and social networking play, an area in which it lags behind Facebook. Analysts feel that Microsoft’s Productivity and Business Processes as one of the three segments…
Delivering Customer Experiences That Bring Home The Dollars – A CMO’s Guidebook
To serve a growing customer base and better manage customer experience across all touch points, organisations are increasingly moving away from siloed Systems of Transaction in favour of contextual Systems of Engagement. These new systems are expected to help marketers…
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Greyhound Research Keynote & Panel Discussions Microsoft Partner Summit
What is the event about? As a business owner, your key intent would be to drive long term growth and profitability for your business. To stay ahead of the game, you need solutions and trusted partners, who can help transform…
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Jaspreet Bindra to helm Mahindra Group’s digital, ecommerce plan
The Mahindra Group is drawing up a digital and ecommerce strategy and has hired Jaspreet Bindra, an angel investor and former CEO of Askme.com, to helm the initiative, as India's oldest business houses begin to seriously tap technology. "Certainly, digital…
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Sikka Spins Infosys Into A Digital Company
There is a change brewing in Infosys. Under Vishal Sikka's direction there are a few things that are already presenting themselves as fresh and innovative. But can Infosys become the pioneer of automation without losing its tag as a great…
Global IT giants Microsoft, Oracle hail Digital India
On Wednesday, Prime Minister Narendra Modi inaugurated the launch of 'Digital India' project at the IGI Stadium, New Delhi. The first day of the “Digital India Week” saw who's who of India Inc. pledging investments worth Rs 4.5 lakh crore;…
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ONTrigger with Duncan Hewett, IBM Asia Pacific – Part 3 of 3
Catch Duncan Hewett, VP - Software, IBM Asia Pacific in a conversation with Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research on Greyhound Research's knowledge sharing series ONTrigger. Don’t have enough bandwidth to stream a video? No worries! Hear…
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ONTrigger with Duncan Hewett, IBM Asia Pacific – Part 2 of 3
Catch Duncan Hewett, VP - Software, IBM Asia Pacific in a conversation with Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research on Greyhound Research's knowledge sharing series ONTrigger. Don’t have enough bandwidth to stream a video? No worries! Hear…
Read More ONTrigger with Duncan Hewett, IBM Asia Pacific – Part 2 of 3
ONTrigger with Duncan Hewett, IBM Asia Pacific – Part 1 of 3
Catch Duncan Hewett, VP - Software, IBM Asia Pacific in a conversation with Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research on Greyhound Research's knowledge sharing series ONTrigger. Don’t have enough bandwidth to stream a video? No worries! Hear…
Read More ONTrigger with Duncan Hewett, IBM Asia Pacific – Part 1 of 3
Greyhound Radio with Duncan Hewett, IBM Asia Pacific – Part 3 of 3
Catch Duncan Hewett, VP - Software, IBM Asia Pacific in a conversation with Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research on Greyhound Research's knowledge sharing series ONTrigger. Listen to the podcast here or on iTunes / SoundCloud: Can't hear…
Read More Greyhound Radio with Duncan Hewett, IBM Asia Pacific – Part 3 of 3
Greyhound Radio with Duncan Hewett, IBM Asia Pacific – Part 2 of 3
Catch Duncan Hewett, VP - Software, IBM Asia Pacific in a conversation with Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research on Greyhound Research's knowledge sharing series ONTrigger. Listen to the podcast here or on iTunes / SoundCloud: Can't hear…
Read More Greyhound Radio with Duncan Hewett, IBM Asia Pacific – Part 2 of 3
Greyhound Radio with Duncan Hewett, IBM Asia Pacific – Part 1 of 3
Catch Duncan Hewett, VP - Software, IBM Asia Pacific in a conversation with Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research on Greyhound Research's knowledge sharing series ONTrigger. Listen to the podcast here or on iTunes / SoundCloud: Can't hear…
Read More Greyhound Radio with Duncan Hewett, IBM Asia Pacific – Part 1 of 3
ONTrigger with Vanitha Narayanan, IBM India – Part 4 of 4
Catch Vanitha Narayanan, MD, IBM India in a conversation with Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research on Greyhound Research's knowledge sharing series ONTrigger. Don’t have enough bandwidth to stream a video? No worries! Hear the conversation…
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