Delivering Customer Experiences That Bring Home The Dollars – A CMO’s Guidebook

To serve a growing customer base and better manage customer experience across all touch points, organisations are increasingly moving away from siloed Systems of Transaction in favour of contextual Systems of Engagement. These new systems are expected to help marketers…

Social business is the way ahead

Years ago, it was just unthinkable that you would decide whether to watch a movie or not on the basis of short and snappy reviews posted by strangers, indulge in blatant narcissism by posting 'selfies' and revel in the 'likes'…

Decision Making A Roadblock For Adoption of Social Technologies

Most CIO conversations that I've had in the past few quarters either begin or end with a discussion on social technologies. While some refer to social as LinkedIn, Twitter and blogs, other mature and advanced users talk about tools like…