The Big Race For TikTok In India: What’s In It For The Buyer?

18 views Reading Time: 2 minutes

In the US, TikTok might be on the last legs of negotiation to find itself an American buyer but the big race is on In India. While several names like Microsoft, Twitter,  Reliance Jio and now Oracle have come to the forefront as possible suitors for TikTok’s largest market India, jury is still out on who makes the cut for the best buyer in India. Experts believe that whoever gets to sign the deal with ByteDance, gets a readymade mix of access and reach to monetize from.

By clicking Subscribe, you agree to our Privacy Policy.

According to Sanchit Vir Gogia, chief analyst & CEO, Greyhound Research, for a brand to acquire TikTok in the Indian mainland, it should not only be an Indian company of repute but should also have solid India investments in infrastructure.

“The brand should also have the money to invest for a while and stay invested for ROI over course of time. It needs a dedicated user base that will find this valuable. The buyer should essentially have the ability to work the system to ensure policy fitment and certainly have a portfolio of internet-based products or services that can be cross-leveraged,” he said.

“Most of the criteria rules out the American names that are doing the rounds as prospective suitors for TikTok in India and makes the pitch stronger for Reliance Jio,” he added.

Talks of whether Oracle, who is allegedly closest to inking a deal with ByteDance for TikTok’s operations in the US, could also look at India have been rubbished by experts.

Besides the issue of data theft and misuse impacting national security, the ban of Chinese apps in India is also closely linked to the geo-political affairs and the recent battle that ensued on the India-China border. “Hence, Oracle won’t cut the demands of the government,” Gogia said.

For a more detailed report on this topic, please see this link:

<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.

By clicking Subscribe, you agree to our Privacy Policy.

Copyright Policy. All content contained on the Greyhound Research website is protected by copyright law and may not be reproduced, distributed, transmitted, displayed, published, or broadcast without the prior written permission of Greyhound Research, or, in the case of third-party materials, the prior written permission of the copyright owner of that content. You may not alter, delete, obscure, or conceal any trademark, copyright, or other notice appearing in any Greyhound Research content. We request our readers to not copy Greyhound Research content and not republish or redistribute them (in whole or partially) via emails or republishing them in any media, including websites, newsletters, or intranets. We understand that you may want to share this content with others, so we’ve added all relevant links and tools under each content piece that allow you to share the content. If you have any questions, please contact our Community Relations Team at

Leave a Reply