Just about a year back, when afaqs! did a cover story on TikTok, it seemed like the short video platform was nearing the end of its problems in India. It seemed like the major concern for the ByteDance-owned video juggernaut…
Category: Mobile Marketing
TikTok Deal With Oracle May Not Lead Easing Of Ban In India
The ‘technical partnership’ deal struck between US-based business software provider Oracle and ByteDance, the Chinese company that owns TikTok, is unlikely to bring cheers to users of the mobile app in India as the Centre is reportedly in no mood…
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The Big Race For TikTok In India: What’s In It For The Buyer?
In the US, TikTok might be on the last legs of negotiation to find itself an American buyer but the big race is on In India. While several names like Microsoft, Twitter, Reliance Jio and now Oracle have come to…
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Oracle Running TikTok In India Doesn’t Make Sense: Here’s Why
Earlier today, we published a research report on the possibilities and the likely outcomes if Oracle was to land TikTok. Since then, I've received many calls from friends in the media about the implication for TikTok's India business and whether or not…
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Oracle Landing TikTok Means A Lot Of Things, But Definitely Not An Ad Network
Sunday night just got exciting, and how! Reports have confirmed that Oracle has won the bid for the U.S. operations of TikTok (a ByteDance company), leaving behind both Microsoft and Walmart from the race. It's being touted that this deal will not…
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Too Soon To Celebrate The Judgement On Right To Privacy. Here’s Why.
Albeit the judgement by the 9 judge bench on August 24, 2017, is a landmark judgement, it's a little too early to celebrate. Despite the tons of chatter on this being a blow to UIDAI, we just cannot be sure…
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Sanchit Vir Gogia & Anshoo Nandwaani on GSMA AMO Awards 2017 Judging Panel
Sanchit Vir Gogia, Chief Analyst and CEO Greyhound Research & Anshoo Nandwaani, VP and Principal Analyst, Greyhound Research are part of the esteemed judging panel of GSMA Asia Mobile Awards 2017 or AMO Awards 2017. About Asia Mobile Awards 2017 The…
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Users Must Demand Secure, Transparent Experiences Over Better Looking Apps
Let's start by considering a data point from a recent Greyhound Research study titled Global Mobile Apps Outlook 2017. From the 300+ global app makers we interviewed, nearly all state focus on a MobileFirst strategy and further simplifying User Experience as…
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Enhancing Customer Experience To Maximise Marketing Dollars
Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…
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Verizon Acquires Yahoo, Aspires To Compete With Google & Facebook
On 25 July 2016, Verizon Communications confirmed its plans of acquiring Yahoo’s operating business for USD 4.83 billion. The sale includes Yahoo’s content offerings in News, Sports, Finance, Yahoo Mail, Brightroll (programmatic advertising technology), Flurry (mobile application analytics solution) and…
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