Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…
Read More Enhancing Customer Experience To Maximise Marketing Dollars
To serve a growing customer base and better manage customer experience across all touch points, organisations are increasingly moving away from siloed Systems of Transaction in favour of contextual Systems of Engagement. These new systems are expected to help marketers…
Read More Delivering Customer Experiences That Bring Home The Dollars – A CMO’s Guidebook
About 75 percent of companies in India are still grappling with Manufacturing 1.0 and 2.0 stages – a basic stage where a company already has systems of production and transaction, according to a Greyhound Research report. “Indian manufacturing is at…
Greyhound Research recently conducted a survey of manufacturers in India. Key Highlights of the study were: 75% of Manufacturing organisations in India are still grappling with Manufacturing 1.0 and 2.0 stages 25% Manufacturing organisations in India are planning or executing…
Read More 75% manufacturing cos in India still grappling with basic levels of technology adoption
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