Google’s Ad Customisation Model May Not Find Takers

Google’s recent announcement to allow users more control over the content they see in advertisements is unlikely to find as many takers. According to tech and marketing analysts, rolling out a feature for users is vastly different from getting them…

Musk’s Plan To Get Enterprises, Govt Pay For Twitter May Conflict With His Free Speech Plan

Elon Musk’s proposal to ask businesses and government bodies to start paying for using Twitter could be in direct conflict with his utopian idea to allow free speech on the platform, according to experts. Paying customers, including companies and governments,…

Going Private The Right Way For Twitter To Focus On User Growth And Revenue : Experts

Elon Musk’s buyout of Twitter for $44 billion could provide the micro-blogging company the much-needed impetus to rework the company’s revenue and business model. Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, told  BusinessLine that right now the two…

Free Speech Absolutist Elon Musk May Chafe At Laws Of Land, Say Experts

Tesla Inc founder Elon Musk’s $44-billion takeover offer for microblogging platform Twitter may lead to more run-ins with the Indian government and others, due to his self-proclaimed ‘absolutist’ stance in support of free speech, experts said. A shakeup is “desperately…

Tesla Tycoon’s Bid For Twitter Seen As Battle For Control

Tesla tycoon Elon Musk’s hostile takeover bid of Twitter is being seen by analysts as a battle for control of all-powerful algorithms that influence our newsfeeds. They feel it could be the change that Twitter needed though, at the same…

ShareChat Parent Enters Into Strategic Partnership; Will Buy TakaTak In $700-million Deal

Social media platform ShareChat’s parent Mohalla Tech (which also operates Moj) has entered into a strategic partnership with Times Internet-owned short video app MX TakaTak, operated by MX Media. The plan is to build India’s largest short video platform —…

LEAP Of Faith: IFFCO Moves Lock, Stock And Barrel To Oracle Cloud

The world’s largest manufacturer and marketer of fertilisers in the cooperative sector is taking a technology-first approach to its business objectives Cloud has become a springboard for faster, sustainable and cost-effective innovation in the new year. Industry analysts echo this…

Police Looking Into App Targeting Muslim Women: Union IT Minister

Following outrage over a new app that puts out a list of Muslim women up for ‘auction’ along with their photographs, Union Minister for Electronics and IT Ashwini Vaishnaw on Sunday said the government is working with the local police…

Business As Usual For IT Companies Despite Omicron, Say Experts

The United States and UK are the top two markets for the $190 billion Indian IT industry and the spike in Covid-19 cases has brought back concerns of a global lockdown, and how this would impact the sector. Sanchit Vir…

Wipro Migrates Air Cargo Application Suite To Oracle Cloud

This will allow Wipro to offer CROAMIS as part of Wipro FullStride Cloud Services, to customers worldwide, aiding faster modernisation of the air cargo industry amidst growing demand for rapid cargo transportation services. “Global supply chain dynamics have gone through…

Can Parag Agarwal As The New CEO Of Twitter Change The Narrative?

Before joining Twitter a decade ago in 2011 as a software engineer, Agrawal had stints at Microsoft Research, AT&T Labs and Yahoo! Research. At Twitter, he rose to become the first Distinguished Engineer through his performance across revenue and consumer engineering…

Reliance Aims To Embed JioMart In WhatsApp

Billionaire Mukesh Ambani’s Reliance Retail Ltd plans to embed its e-commerce app JioMart into WhatsApp within six months, allowing the 400 million users of India’s most popular messaging service order products without having to leave the app, two officials aware of the…

Wipro May Drop Plan To Bill Senior Leaders

Wipro’s chief executive Thierry Delaporte is moving away from an earlier initiative of accounting senior leaders for the work they do with clients.Instead, the new focus will allow them to drive teams to ensure faster growth. The plans may be…

An American PE That Backed Alibaba And Airbnb Has Turned Bullish On India Amid The Pandemic

In a year that’ll be remembered in history for a devastating pandemic and an unprecedented economic slowdown, an American investor is flooding India with money. Experts believe having this giant in the roster will give Indian firms’ street cred globally. Silver Lake…

Can India’s Legacy Businesses Beat Amazon and Walmart?

From Flipkart versus Amazon to Uber versus Ola, and even Swiggy versus Zomato, India’s internet has so far been a battleground for young local startups and global tech giants—either fighting each other or among themselves.   “The investments from the…

Festival Season Sales: JioMart Set To Upset The Cart For Flipkart, Amazon

This year’s e-commerce festival season sale, to be kicked off by Flipkart with its flagship ‘The Big Billion Days’ sale on October 16, followed by Amazon with its ‘Great Indian Festival’ sale on October 17, is expected to be a…

Why The World Needs To Wake Up To India’s Jio

Billion-dollar investments, marquee shareholders, and a business built without any Chinese footprint, India’s 10-month old Jio Platforms appears to have all the right ingredients to become the next big global tech giant.   The biggest strength of Jio Platforms is…

Can MapMyIndia Beat Google To Be The Navigator Of ‘Atmanirbhar Bharat’?

They know how to pick their battles. When Google Maps made inroads into India after its launch in February 2005, MapMyIndia (MMI) owners Rakesh and Rashmi Verma had a choice: to concentrate on the enterprise segment or take on the tech…

The Race To Build An Indian Social Network

Over the past three months, home-grown variants of short-video social networking apps have cruised through some unusual times. Border tensions and #BoycottChina campaigns had already resulted in a steady uptick in their user base. And then came the ban on 59…

IT Companies Resort To Layoffs As Pressure Mounts Due To Covid Crisis

The information technology (IT) industry is laying off thousands of employees across the globe and in India, on grounds of non-performance, lack of projects and rightsizing surplus staff as pressure mounts on firms due to an uncertain business environment.  …

With Valuations At Historical Low, M&A Activity To Pick Up Pace In IT Industry

The hunt for the right acquisition in the IT industry is expected to pick up pace as valuations are down to a historical low, with the possible merger of mid-tier players Mindtree and L&T Infotech playing out earlier than expected. …

Engagement, User Experience Critical For Homegrown Apps To Succeed

The ban on 59 apps with Chinese links has opened up opportunities for homegrown players to accelerate growth but they will have to ensure good user experience and engagement on their platforms to be successful, according to industry analysts.  …

Ban On ‘Made-in-China’ Apps Gives India’s TikTok Rivals A Boost

India's decision to ban 59 'made-in-China' apps is proving a blessing to local software developers, especially alternatives to video-sharing social networking service TikTok, which until the ban had 200 million users in the country.   Some experts, however, see challenges…

Google-Reliance Partnership Heats Up Indian eCommerce Race

TOKYO -- Google's surprise decision announced on July 15 to invest $4.5 billion into Jio Platforms, the digital business arm of India's biggest family-owned conglomerate Reliance Industries, has so far not been accompanied by any announcement on Google's role in Reliance's…

Trump’s Order Queers The Pitch For H-1B Workers

US President Donald Trump’s order restricting American federal agencies from hiring foreign workers, including those on the coveted H-1B visas, is likely to further squeeze Indian outsourcers as they work on many such projects either directly or as sub-contractors.  …

Companies Pivot To Digital Even As IT Budgets Are Under Pressure

As the proverbial light at the end of the Covid-19 tunnel increasingly seems like a mirage, with every day bringing new challenges, IT budgets are under increasing pressure. But companies are also spending on initiatives that will help them recover quickly…

Some Relief For Indians As Trump Allows Certain Exemptions In H-1B, L-1 Ban

In what could be a respite for Indian IT professionals and those working in the healthcare sector in US, the Trump administration has announced certain exemptions in H-1B and L-1 travel ban for those continuing employment with the same employer.…

Not Everyone In India Is Going Without A Salary Hike In 2020

Indian professionals are split between making peace with pay cuts and demanding pay raises in this year of crisis. Some experts say the lack of increments is not a big issue as people are saving money on commutes as they…

Reliance Likely To Acquire TikTok In India For $5 billion

India's most valuable company Reliance Industries Limited (RIL) is reportedly the latest bidder for the Bytedance-owned TikTok in India. The Mukesh Ambani-led firm had begun talks last month with the Chinese firm to acquire its operations in India. The deal…

Does Acquiring TikTok In India Make Sense For RIL?

Reliance Industries Ltd could gain a deeper connection with consumers by acquiring TikTok in India, but its existing strategic partnership with Facebook — which owns Instagram — could put the deal under the scrutiny of the Competition Commission of India,…