Microsoft Looking For New Source Of Revenue

By acquiring LinkedIn, Microsoft is looking at further strengthening its business from corporates in India and social networking play, an area in which it lags behind Facebook. Analysts feel that Microsoft’s Productivity and Business Processes as one of the three segments that could get a shot in the arm with the LinkedIn buy.

“If you look at it, Microsoft gets access to LinkedIn’s database of enterprise users,” said Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.

“Ad dollars from LinkedIn can be another revenue source,” said Gogia, adding that Microsoft may even be looking to acquire mobile ad companies like InMobi.

Source: The Hindu Business Line

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