Just about a year back, when afaqs! did a cover story on TikTok, it seemed like the short video platform was nearing the end of its problems in India. It seemed like the major concern for the ByteDance-owned video juggernaut…
Category: Marketing Analytics
TikTok Deal With Oracle May Not Lead Easing Of Ban In India
The ‘technical partnership’ deal struck between US-based business software provider Oracle and ByteDance, the Chinese company that owns TikTok, is unlikely to bring cheers to users of the mobile app in India as the Centre is reportedly in no mood…
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The Big Race For TikTok In India: What’s In It For The Buyer?
In the US, TikTok might be on the last legs of negotiation to find itself an American buyer but the big race is on In India. While several names like Microsoft, Twitter, Reliance Jio and now Oracle have come to…
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Oracle Running TikTok In India Doesn’t Make Sense: Here’s Why
Earlier today, we published a research report on the possibilities and the likely outcomes if Oracle was to land TikTok. Since then, I've received many calls from friends in the media about the implication for TikTok's India business and whether or not…
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Oracle Landing TikTok Means A Lot Of Things, But Definitely Not An Ad Network
Sunday night just got exciting, and how! Reports have confirmed that Oracle has won the bid for the U.S. operations of TikTok (a ByteDance company), leaving behind both Microsoft and Walmart from the race. It's being touted that this deal will not…
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Oracle To Offer Plug-And-Play AI Solution To Marketers
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Facebook Updates Its Profile Page For India
On July 12, a day after joining Facebook, Umang Bedi met Sanjiv Mehta, chairman of Hindustan Unilever (HUL). HUL is the highest spender in advertising, in India, and Facebook lives on advertising dollars. As the new managing director of the California-headquartered…
WhatsApp Wants To Be A Business Platform
Allowing video calls on WhatsApp, which is otherwise a simple messaging app owned by Facebook, was the last big feature launched before it starts making money. Knowing the phone number and device of use is enough, says Sanchit Vir Gogia,…
Enhancing Customer Experience To Maximise Marketing Dollars
Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…
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