Global technology giants Google and Facebook may not have succeeded in penetrating the China market, but InMobi, a Bengaluru-based start-up which competes with these tech giants in the data-driven mobile advertising space, is betting big on the world’s most populous country, where it has seen huge success.
Experts such as Sanchit Vir Gogia, chief analyst and founder of Greyhound Research, are of the view that Facebook and Google were not successful in the Chinese market due to their focus on collecting data and the Chinese government has not appreciated that.
“InMobi is not interested in taking your data away. It is providing a platform which allows the Chinese companies to keep their data locally,” said Gogia, adding, “InMobi also has solid local sales muscle, which has built relationships — both with the government as well as private firms.”
Analysts also say that InMobi had an early-mover advantage as it tapped China for mobile advertising. This, at a time, when other firms were more interested in markets such as the US, the UK, Singapore, and Japan.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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