Low-profile Indian tech company InMobi aims to take advantage of the headwinds facing Google and Facebook to grab a bigger share of the nearly $140 billion market for online advertising. The Bangalore-based company, which brings together advertisers and app developers, has already teamed up with or received investment from the likes of SoftBank Group, Microsoft and Xiaomi. As a result, InMobi is now a particularly rare breed of unicorn — an Indian startup valued at more than $1 billion while focused primarily on overseas markets, namely the U.S. and China. It is also prowling overseas for acquisitions, last year picking up two specialized mobile ad services companies in the U.S.
InMobi is hardly alone in seeking to offer an alternative to the powerful ad networks controlled by Google and Facebook, which control 75-80% of the global market according to an estimate by Sanchit Vir Gogia, chief executive of Indian technology analysis company Greyhound Research. InMobi, however, has picked up more momentum than most of its rivals.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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