Based in San Francisco, CUFF is a start-up that offers a line of smart accessories. Its collection includes necklaces, bracelets and key chains suitable for both men and women. At the heart of the entire range is the CUFF smart module, a small black device that connects with your smartphone via Bluetooth.
In August 2015, Ralph Lauren launched the PoloTech Shirt – a smart wearable garment. Developed in partnership with OMsignal, the shirt uses silver fibers woven directly into its fabric and measures real-time workout data like heart rate, breathing depth and balance, calories burnt, steps taken, among other data.