TikTok’s Suitors: Among Microsoft, Walmart, Oracle, and Reliance, Who Makes The Best Match?

12 views Reading Time: < 1 minute

Just about a year back, when afaqs! did a cover story on TikTok, it seemed like the short video platform was nearing the end of its problems in India. It seemed like the major concern for the ByteDance-owned video juggernaut would now be to create sustainable revenue streams, and to retain and grow its mother lode of users.

By clicking Subscribe, you agree to our Privacy Policy.

Regarding Mehra’s doubts of how a geographic and data/user ownership bifurcation of a single app actually work, Sanchit Vir Gogia, chief analyst, founder and CEO, Greyhound Research, has a probable solution.

Gogia says, “Microsoft, General Atlantic, KKR & Co., Jio and a few other PE investors can acquire all of TikTok from ByteDance, and continue to operate it as one single entity. This way, investors protect the company and their investment.”

Gogia points out that TikTok has investments from US based investment firms General Atlantic and KKR & Co., both of which have invested in Reliance’s Jio platforms. Again, Instagram Reels, TikTok’s just launched rival in India, is owned by Facebook, which has also invested in Jio.

afaqs!

For a more detailed report on this topic, please see this link:


<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.


By clicking Subscribe, you agree to our Privacy Policy.

Copyright Policy. All content contained on the Greyhound Research website is protected by copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Greyhound Research, or, in the case of third-party materials, the prior written permission of the copyright owner of that content. You may not alter, delete, obscure, or conceal any trademark, copyright or other notice appearing in any Greyhound Research content. We request our readers to not copy Greyhound Research content and not republish or redistribute them (in whole or partially) via emails or republishing them in any media, including websites, newsletters or intranets. We understand that you may want to share this content with others, so we’ve added all relevant links and tools under each content piece that allow you to share the content. If you have any questions, please contact our Community Relations Team at connect@greyhoundg.com.

Leave a Reply