Just about a year back, when afaqs! did a cover story on TikTok, it seemed like the short video platform was nearing the end of its problems in India. It seemed like the major concern for the ByteDance-owned video juggernaut would now be to create sustainable revenue streams, and to retain and grow its mother lode of users.
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Regarding Mehra’s doubts of how a geographic and data/user ownership bifurcation of a single app actually work, Sanchit Vir Gogia, chief analyst, founder and CEO, Greyhound Research, has a probable solution.
Gogia says, “Microsoft, General Atlantic, KKR & Co., Jio and a few other PE investors can acquire all of TikTok from ByteDance, and continue to operate it as one single entity. This way, investors protect the company and their investment.”
Gogia points out that TikTok has investments from US based investment firms General Atlantic and KKR & Co., both of which have invested in Reliance’s Jio platforms. Again, Instagram Reels, TikTok’s just launched rival in India, is owned by Facebook, which has also invested in Jio.
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