Jaspreet Bindra to helm Mahindra Group’s digital, ecommerce plan

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The Mahindra Group is drawing up a digital and ecommerce strategy and has hired Jaspreet Bindra, an angel investor and former CEO of Askme.com, to helm the initiative, as India’s oldest business houses begin to seriously tap technology.

“Certainly, digital is becoming a key conversation at conglomerates. But different companies look at it differently. It is becoming at least a board level discussion,” Sanchit Vir Gogia, analyst with Greyhound Research, told ET in a recent interview.

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