Enhancing Customer Experience To Maximise Marketing Dollars

Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…

What’s Ailing India’s Manufacturing Sector?

About 75 percent of companies in India are still grappling with Manufacturing 1.0 and 2.0 stages – a basic stage where a company already has systems of production and transaction, according to a Greyhound Research report. “Indian manufacturing is at…

75% manufacturing cos in India still grappling with basic levels of technology adoption

Greyhound Research recently conducted a survey of manufacturers in India. Key Highlights of the study were: 75% of Manufacturing organisations in India are still grappling with Manufacturing 1.0 and 2.0 stages 25% Manufacturing organisations in India are planning or executing…

Protected: Manufacturing Continuum Framework: A Pragmatic Approach To Make In India

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