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IBM and Vodafone India on Tuesday announced a five-year agreement running into multi-million dollars where the software giant will manage IT services support for Vodafone India to facilitate a better customer engagement. Below are excerpts from a Greyhound Research Freemium…
Read More IBM Hybrid Cloud To Bolster Vodafone India’s Customer Engagement
According to Greyhound Research estimates, the deal has been signed in the range of $750-850 million. Telecom giant Vodafone has renewed its multi-million dollar engagement with IBM to manage IT services support for its India arm for another five years. Below are…
Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…
Read More Enhancing Customer Experience To Maximise Marketing Dollars
Vodafone India Ltd, India’s second-largest mobile-phone services company, on Tuesday renewed a multi-million-dollar agreement with International Business Machines Corp. (IBM) to manage information technology (IT) services support for its infrastructure and applications. Below are excerpts from a Greyhound Research Freemium…
Read More The Vodafone-IBM Deal Reflects Changing CIO Mindset Towards IT Outsourcing
On 9 August, 2016, IBM India announced the renewal of its partnership with Vodafone India. Building on an 8-year-old relationship between the two organisations, IBM India will help Vodafone transition into IBM Hybrid Cloud. Expected benefits of this partnership includes enhanced…
Read More Vodafone Renews Deal With IBM India To Drive Digital Transformation Outcomes
In an omni-channel world, the evolution of go-to-market channels is undoubtedly enforcing a change in the role of Chief Sales Officers (CSOs). Traditional go-to-market channels like retail stores are being replaced by new-age digital channels such as mCommerce and eCommerce…
Read More Using Digital Transformation To Improve Sales Effectiveness
Catch Amandeep Singh Sarna, Regional Director IT for Starwood Hotels & Resorts worldwide, in a conversation with Sanchit Vir Gogia, Chief Analyst & CEO, Greyhound Research on Greyhound Research’s knowledge sharing initiative, Greyhound Radio. Listen to the podcast here or on iTunes / SoundCloud: About…
Read More Greyhound Radio with Amandeep Singh Sarna, Starwood Hotels
On Friday, 24 June 2016, Britain faced a decisive moment when the majority of its population (51.9%) voted in favour of moving out of the European Union (EU). In words of the exiting Prime Minister David Cameron, Britain went through…
Microsoft on Monday announced a $26.2 billion deal to acquire professional networking platform LinkedIn for $196 per share. The market gave a mixed reaction to the announcement. While shares of LinkedIn surged 47 percent to near $193, Microsoft’s stock was…
In its 41 years history, Microsoft has acquired several companies but the biggest success was none other than Hotmail, which was bought from Sabeer Bhatia for $500 million in 1997. However, a repeat of Hotmail is something that Microsoft hasn’t…
Read More Will LinkedIn be another failed acquisition for Microsoft?
Microsoft announced today that it bought LinkedIn in a $26.2 billion deal, the tech giant's largest acquisition in its 41-year history by a wide margin. So what value does Microsoft see in the professional social networking site? Sanchit Vir Gogia,…
Read More What Does Microsoft Stand to Gain From its $26.2 Billion Acquisition of LinkedIn?
On June 13, 2016 Microsoft announced the agreement to acquire LinkedIn for USD 26.2 billion. Important to note that this is the first big deal under Satya Nadella’s leadership and LinkedIn will continue to operate as an independent company. Albeit…
Read More Why Microsoft Acquired LinkedIn? It’s All About User Insights!
The acquisition of LinkedIn by Microsoft will help the duo assist client companies, and even individuals in the personal lives, to organise information and orchestrate their functions better. The deal is expected to give an impetus to Microsoft’s Customer Relationship…
Read More Users will get to organise their information better
Microsoft Corp has agreed to acquire LinkedIn Corp for $26.2 billion in a deal that will combine the world’s biggest software maker with the largest global online network of professionals. Greyhound Research Chief Analyst and CEO Sanchit Gogia said that the…
By acquiring LinkedIn, Microsoft is looking at further strengthening its business from corporates in India and social networking play, an area in which it lags behind Facebook. Analysts feel that Microsoft’s Productivity and Business Processes as one of the three segments…
The startup boom in the country is propelling a parallel IT services industry. While established technology companies such as Infosys and Tata Consultancy Services largely cater to overseas customers, upcoming firms are focusing on India, quenching the domestic demand for…
Read More Thanks to startup boom, new IT services providers born in India
Video content has already moved to smart phones and sharing content across different platforms, in real time, is going to be the next big thing that everyone is going to bet on. This means that Over-The-Top (OTT) television, which would…
In the final leg of Tata Group's initiative to launch a hybrid ecommerce venture comprising all its consumer companies, many group firms, including Titan and Trent, have set up special liaison teams to help with the digital drive. These teams will work with Tata Unistore,…
Read More Tata Companies firm up Digital teams before launch of Ecommerce venture
Anand Mahindra is seeking fresh blood to power his group's move to digital, and is on the prowl for 20 'high-powered folks' to make his seven-decade old auto-to-defence conglomerate more digitally savvy as Indian businesses go through a wave of…
Read More TechMahindra to rope in 20 execs for digital; poach Askme CEO Jaspreet Bindra
Building new types of computers, constructing an intelligent cloud and helping companies increase productivity are the three “interlocking ambitions” he wants Microsoft Corp. to pursue “boldly”, CEO Satya Nadella said in a conversation on Thursday. “Satya did great justice to…
After Telenor, Sistema Shyam Teleservices (SSTL), which runs under the brand MTS, is all set to provide insurance cover to its data subscribers. For the first time, with Telenor, a telecom operator has started offering life insurance to its new and existing customers, with…
Read More Why are Indian Telcos resorting to offer insurance cover?
Digital disruption is allowing customers to engage with organisations through new-age customer touch points like mobile devices, app stores and online communities. Traditional go-to-market channels like retail stores are being replaced by new-age digital channels such as mCommerce and eCommerce…
Read More Driving Revenue In The Face Of Digital Transformation – A CSO Directive
To serve a growing customer base and better manage customer experience across all touch points, organisations are increasingly moving away from siloed Systems of Transaction in favour of contextual Systems of Engagement. These new systems are expected to help marketers…
Read More Delivering Customer Experiences That Bring Home The Dollars – A CMO’s Guidebook
With organisations grappling with modest growth prospects, expectations from the Chief Executive Officer (CEO) has come under scrutiny. In addition to sluggish growth in matured markets, CEOs are now faced with a new-world equilibrium where growth can be expected from…
Read More Rebooting Growth In New-World Equilibrium: CEO Holy Grail To Managing Disruption
The list of those betting on the future of Ola, India’s largest taxi aggregator, keeps getting longer. After having mopped up close to $900 million from more than a dozen investors since 2011 when it was set up, Ola (formerly…
Read More What Olacabs is doing to keep its competitors at bay
If you missed buying your favourite mobile, apparel or furnishing item on popular e-commerce sites like Amazonand Flipkart in their recent Diwali sale between October 13 and 17, there’s no reason to despair. That’s because sale continues on other sites like Snapdeal, Paytm and…
Read More Online festive sale: Second time around is twice as nice – Financial Express
With the onset of the festive season, it's raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-tailers are trying to woo shoppers with best deals and grab market share. Both firms have invested…
Read More Consumers win in Amazon vs Flipkart discount war – ET Brand Equity
With the onset of the festive season, it's raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-tailers are trying to woo shoppers with best deals and grab market share. Both firms have invested heavily on bringing the…
Read More Consumers are winners in Amazon vs Flipkart discount war – Zee News
With the onset of the festive season, it's raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-tailers are trying to woo shoppers with best deals and grab market share. Both firms have invested…
Read More Consumers are winners in Amazon vs Flipkart discount war – Business Standards India
With the onset of the festive season, it's raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-tailers are trying to woo shoppers with best deals and grab market share. Both firms have invested…
Read More Consumers are winners in Amazon vs Flipkart war – Economic Times
