Tata Companies firm up Digital teams before launch of Ecommerce venture

In the final leg of Tata Group’s initiative to launch a hybrid ecommerce venture comprising all its consumer companies, many group firms, including Titan and Trent, have set up special liaison teams to help with the digital drive.

These teams will work with Tata Unistore, the unit that will spearhead the online retailing venture, three people with knowledge of the group’s ecommerce venture said. “Different group companies will have different liaisons to help with the ecommerce venture,” one of them told ET.

“In our discussion with the client, the front-end teams are expected to be from traditional retail firms as there is more expertise than those in ecommerce companies,” the person said on condition of anonymity. Heads looking at all the back office work will be Tata home grown talent, the person said. Sanchit Vir Gogia, chief executive officer at software and telecom advisory firm Greyhound Research, said consumer-focused companies have realised that they have to be proactive about digital initiatives “because the biggest challenge they face currently is the rise of some technologically-savvy upstart who was not around a few years ago”.

“So you see digital hiring…banks holding hackathons; it’s part of the same process,” he said. Gogia said there is a spike in hiring mandates for data scientists from traditional conglomerates. Data scientists help ecommerce companies tailor offerings to customers and try predict customer preferences and demands.

Source: Economic Times

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