Using Digital Transformation To Improve Sales Effectiveness

In an omni-channel world, the evolution of go-to-market channels is undoubtedly enforcing a change in the role of Chief Sales Officers (CSOs). Traditional go-to-market channels like retail stores are being replaced by new-age digital channels such as mCommerce and eCommerce…

Driving Revenue In The Face Of Digital Transformation – A CSO Directive

Digital disruption is allowing customers to engage with organisations through new-age customer touch points like mobile devices, app stores and online communities. Traditional go-to-market channels like retail stores are being replaced by new-age digital channels such as mCommerce and eCommerce…