Businesses in India such as BigBasket, Swiggy and HouseJoy are quietly signing up for a Facebook feature that allows them to target, connect, and transact with customers on Messenger, the social media giant’s instant messaging platform.
On July 12, a day after joining Facebook, Umang Bedi met Sanjiv Mehta, chairman of Hindustan Unilever (HUL). HUL is the highest spender in advertising, in India, and Facebook lives on advertising dollars. As the new managing director of the California-headquartered social networking giant’s India operations, Bedi’s meeting with Mehta wasn’t just a casual catch-up.
While it may not be one of those typical posh offices in Manhattan’s Park Avenue, the office of Wyde.com is nonetheless upscale for a small technology business. At building No. 460, Rajesh Makhija, CEO of the $50-million software product SMB, lays out Wyde’s plans for reinventing legacy solutions for the mobile era.