Businesses in India such as BigBasket, Swiggy and HouseJoy are quietly signing up for a Facebook feature that allows them to target, connect, and transact with customers on Messenger, the social media giant’s instant messaging platform.
Targeted messaging brings down the cost of customer acquisition for companies, said Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound Research. “Because of the high installed base of Messenger, a brand can easily reach out to a large set of customers, which is otherwise almost impossible,” he said.
“Companies might ask for quick outcomes. Will Facebook put its skin in the game remains a question mark… Accountability of marketing budgets is important,” said Gogia.
Copyright © 2017 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.
Have a question on this or other technology and innovation topics? Wish to understand what this means for your business? Click here to engage with a Greyhound Analyst.
Like this insight? Sign up for our newsletter to get our latest insights.
Wish to read more such Insights That Inspire? Access scores of other Free, Freemium and Premium Insights from the menu above.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.
Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on firstname.lastname@example.org and we’ll take it further from there!
Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. Please write to us on email@example.com and we’ll gladly share a copy of the research agenda with you.