On July 12, a day after joining Facebook, Umang Bedi met Sanjiv Mehta, chairman of Hindustan Unilever (HUL). HUL is the highest spender in advertising, in India, and Facebook lives on advertising dollars. As the new managing director of the California-headquartered social networking giant’s India operations, Bedi’s meeting with Mehta wasn’t just a casual catch-up.
“The growth of mobile-based advertising will increase in the next few years. Bedi has built relationships with enterprises and content publishers, which are critical for Facebook,” says Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research.
Source: Hindustan Times