Allowing video calls on WhatsApp, which is otherwise a simple messaging app owned by Facebook, was the last big feature launched before it starts making money.
Knowing the phone number and device of use is enough, says Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research. “It somewhat tells the profile of the user,” he says.
Companies, Gogia says, can have their own groups of premium customers.
Source: Hindustan Times