The battle of the marketing Clouds is hotting up with Oracle announcing the launch of its Adaptive Intelligence Applications (AIA) — a plug-and-play artificial-intelligence solution.
Says Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research: “The aim that all behold is one, and simple — to be the most comprehensive marketing-Cloud technology company.
He says while the early mover advantage is clearly with Adobe, other vendors have made enough and more noise in the recent past. “After Adobe and Salesforce, Oracle comes across as the most aggressive in terms of their intent to acquire a dominant space in MarTech by the way of acquisitions.”
“More specifically, the decision to acquire BlueKai for data management has proved to be a differentiator,” he adds.
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Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global, Organizational Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, an Global,Award-Winning, Independent Digital Transformation Research, Advisory & Consulting firm. To read more about him, click here.
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