It’s not an easy task to choose a cloud computing services provider, especially when companies like Amazon Web Services Inc. (AWS), Microsoft Corp., International Business Machines Corp. (IBM), Hewlett-Packard Co., Dell Inc., Oracle Corp. and VMware Inc. are pulling out all the stops to win customers in India.
Greyhound Research, however, is “strongly opposed” to the single-vendor approach and believes “it’s imminent for CTOs (chief technology officers) and CIOs (chief information officers) to use a multi-vendor approach on the public cloud”.
The research firm believes that while the announcement of AWS setting up a cloud hub in Mumbai “does well to highlight the India opportunity for the Public Cloud, AWS is a tad late to the market”.
According to Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, AWS has also done a better job than Microsoft in managing its ecosystem of independent software vendors. “We at Greyhound Research believe AWS’s local data centre will considerably impact companies like Microsoft and IBM (more former than latter) who are also aiming to bite into the same pie,” he said.
Gogia added, though, that “AWS will have to make solid changes to their DNA of catering primarily to the start-up audience. Selling to enterprise customers in India, particularly the BFSI (banking, financial services and insurance) and government sectors, will require AWS to think and behave differently and use best practices from the likes of IBM, who have over the years championed enterprise sales.”