Snapdeal recently expanded their e-commerce marketplace to include more service offerings through a ‘one-of-a-kind partnership’ with Zomato, Cleartrip, UrbanClap, and redBus. Now in a recent interview with Livemint, Kunal Bahl, CEO, Snapdeal, said that the company is now focusing on net revenue instead of gross merchandise value (GMV) and the new focus is part of another big change at the e-commerce marketplace.
“Snapdeal has been having an identity crisis for the last couple of years,” Sanchit Vir Gogia, Chief Futurist, Founder and CEO of Greyhound Knowledge Group told Quartz. “Flipkart has the advantage of a strong logistics infrastructure that they have developed in-house, and Amazon has long years of experience and deep pockets. But Snapdeal has not solved the logistics problem and it will suffer because of the lack of ecosystem.”
Source: Your Story