Netflix Hasn’t Increased Prices In India Probably Because It Can’t Afford To

On Jan. 15, video streaming service, Netflix, made headlines as it increased its subscription cost by 13-18% across the US and Latin America. This is the biggest increase by the company since its inception 12 years ago and will impact 58 million American subscribers,…

How Prime Video Is Turning The Ecommerce Wheel For Amazon

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Streaming Movies Space Sizzles With Amazon’s Entry

Will Amazon’s newly-launched SVOD platform Prime Video spell a turf war? Over-the-top players and market analyst note that content, pricing and ease of payment will be a key strategic area for consumers to shift preferences. India’s OTT market already has…

On A Screen Near You: The Amazon Versus Netflix Battle

The global battle between Netflix and Amazon for a larger share of TV and movie viewership is all set to play out in India. Eleven months after Netflix launched its services in India, e-commerce giant Amazon has now launched its…

Hungama: From Bust To India’s Largest Digital Entertainment Firm

In 2001 internet businesses around the world started falling apart. Hungama Digital, which streamed Bollywood songs on the internet, too, was struggling. Neeraj Roy and Hungama’s four other co-founders decided to start another business vertical, which would help brands engage with…