Hungama: From Bust To India’s Largest Digital Entertainment Firm

In 2001 internet businesses around the world started falling apart. Hungama Digital, which streamed Bollywood songs on the internet, too, was struggling. Neeraj Roy and Hungama’s four other co-founders decided to start another business vertical, which would help brands engage with people who were using the internet.

“Hungama is India’s answer to Netflix and it is a content company that understood the vibes of the country and delivered on it… Neeraj (Roy) only talks of Bollywood, he only has digital, which is a high-impact, high-outcome strategy,” says Sanchit Vir Gogia, Chief Analyst of Greyhound Research.

Source: Hindustan Times

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