Hungama: From Bust To India’s Largest Digital Entertainment Firm

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In 2001 internet businesses around the world started falling apart. Hungama Digital, which streamed Bollywood songs on the internet, too, was struggling. Neeraj Roy and Hungama’s four other co-founders decided to start another business vertical, which would help brands engage with people who were using the internet.

“Hungama is India’s answer to Netflix and it is a content company that understood the vibes of the country and delivered on it… Neeraj (Roy) only talks of Bollywood, he only has digital, which is a high-impact, high-outcome strategy,” says Sanchit Vir Gogia, Chief Analyst of Greyhound Research.

Source: Hindustan Times

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