Will Amazon’s newly-launched SVOD platform Prime Video spell a turf war? Over-the-top players and market analyst note that content, pricing and ease of payment will be a key strategic area for consumers to shift preferences.
India’s OTT market already has players such as Star-owned Hotstar, Viacom18’s Voot, Netflix, Spuul and Hungama.
Sanchit Vir Gogia, Chief Analyst and CEO Greyhound Research, notes, “Amazon as an e-commerce firm has a deep understanding of consumer experience and huge data analytics experience. Unlike its competitors, it doesn’t have to spend on customer acquisitions. Additionally, bundled up services with Prime will bring in existing customers and easy payment gateways.”
Source: Hindu Business Line
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