Netflix Hasn’t Increased Prices In India Probably Because It Can’t Afford To

On Jan. 15, video streaming service, Netflix, made headlines as it increased its subscription cost by 13-18% across the US and Latin America. This is the biggest increase by the company since its inception 12 years ago and will impact 58 million American subscribers,…

Streaming Movies Space Sizzles With Amazon’s Entry

Will Amazon’s newly-launched SVOD platform Prime Video spell a turf war? Over-the-top players and market analyst note that content, pricing and ease of payment will be a key strategic area for consumers to shift preferences. India’s OTT market already has…

On A Screen Near You: The Amazon Versus Netflix Battle

The global battle between Netflix and Amazon for a larger share of TV and movie viewership is all set to play out in India. Eleven months after Netflix launched its services in India, e-commerce giant Amazon has now launched its…