The global battle between Netflix and Amazon for a larger share of TV and movie viewership is all set to play out in India. Eleven months after Netflix launched its services in India, e-commerce giant Amazon has now launched its subscription-based service Amazon Prime Video.
Analysts said the competition between the two will be tough. Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, said: “Amazon as an ecommerce firm has a deep understanding of consumer experience and huge data analytics experience. Unlike its competitors it doesn’t have to spend on customer acquisitions.”
Source: Hindu Business Line
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