It wasn’t a coincidence that on July 10 when ecommerce giant Amazon unveiled its first Prime Day sale in India, Inside Edge, its maiden Indian Original series, was aired on Amazon Prime, the company’s video streaming platform.
Multiple vectors in the flywheel
“This is economies of scale (at work)… cost of customer acquisition goes down and the wallet size per customer goes up. Amazon is able to cross sell a lot. Combine that with Amazon Pay, it becomes a wallet to buy many services,” said Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research.
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Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.
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