The Race To Build An Indian Social Network

Over the past three months, home-grown variants of short-video social networking apps have cruised through some unusual times. Border tensions and #BoycottChina campaigns had already resulted in a steady uptick in their user base. And then came the ban on 59…

Engagement, User Experience Critical For Homegrown Apps To Succeed

The ban on 59 apps with Chinese links has opened up opportunities for homegrown players to accelerate growth but they will have to ensure good user experience and engagement on their platforms to be successful, according to industry analysts.  …

Ban On ‘Made-in-China’ Apps Gives India’s TikTok Rivals A Boost

India's decision to ban 59 'made-in-China' apps is proving a blessing to local software developers, especially alternatives to video-sharing social networking service TikTok, which until the ban had 200 million users in the country.   Some experts, however, see challenges…

India Bans 59 Chinese Apps – A Bold But Pragmatic Decision

Twitter Chronicles is an effort by Greyhound Research to share with its readers and subscribers a collection of the most relevant tweets on a given topic. This post will include both the tweets sent out by our analysts and responses we…

Airtel-ZEE5 Extend Partnership As Telcos Inch Towards Bundled App Ecosystem

Customers of Airtel Thanks will now get free, unlimited access to ZEE5’s premium content library as part of their exclusive benefits, the companies announced. Airtel, like rival Reliance Jio, has been inching towards a bundled app ecosystem powered by content.…