Is Flipkart Clawing Back In The Game Against Amazon?

In early signs of a reversal in fortunes, Flipkart has outrun rival Amazon India in gross sales in two consecutive months, after trouncing the US-based ecommerce company with its Big Billion Day sales in October. The Indian ecommerce giant recently…

Note Ban Chokes Handset, Electronics Business

Handset and electronics business, one of the sectors worst hit by demonetisation, are looking at the government for relief. “The electronics market moves from quarter to quarter. If the situation remains the same, then stocks of products will keep piling…

印度迎来十月节日大促,各大电商却无法烧钱打折?

往年的节日大促中,印度电商狂打“价格战”,商品价格甚至低至1卢布。今年,资本寒冬和政策变动让印度电商的日子不太好过,玩好十月开始的大促季显得困难重重。作者 | 路遥印度的销售旺季一般从10月拉开帷幕,到排灯节(每年10月或11月中)左右达到最高峰。往年,印度电商都会用巨额折扣吸引消费者,但今年三月印度出台的电商新政禁止电商打折促销,扰乱市场价格。 咨询公司Greyhound Research的首席研究员 Sanchit Vir Gogia表示:“今年各大电商都在改进技术,备战节日促销。希望他们今年别再犯同一个错误了。” 今年,Flipkart和Snapdeal的官网大促从10月2日开始到10月6日结束,拉长的促销日或许能让他们控制好网站流量。 重重束缚在身,今年印度电商该如何在节日促销旺季突出重围?Quartz建议,印度电商不妨尝试将高利润和低利润的商品混搭销售。Gogia认为:“消费者可能会见到不少品牌类混搭。电商平台会将服务绑定产品,以确保获得利润。” Source: Weixinduba.comWeixinduba.com | chuansong.me

What will Indian E-Commerce Companies Do To Win This Festive Season?

On October 2, leading Indian e-commerce companies will kickstart their annual festive season sales. The three months starting October are crucial for both offline and online retailers in India as they account for some 40% of the annual consumer durables…

Caught In The Big Sale

Sure eTailing is growing by leaps and bounds. But eTailers are booking more losses than profits. Deep discounts and returns are a downward spiral they can’t pull out of  by Vishal Krishna & Abraham C. Mathews This scene repeats every…