Is Flipkart Clawing Back In The Game Against Amazon?

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In early signs of a reversal in fortunes, Flipkart has outrun rival Amazon India in gross sales in two consecutive months, after trouncing the US-based ecommerce company with its Big Billion Day sales in October. The Indian ecommerce giant recently witnessed a top-level management rejig.

Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research, said it is too early to expect a result from the recent management change. “I think it’s too early to tell. The numbers are coming from what I would call a ‘happy sales’ month and I wouldn’t form a yearly judgement on the back of these numbers. This is the first in many changes that has to happen for Flipkart to create a clear long-standing leadership position. We would need such strong numbers for about two to three quarters to see real change. So, at present, I would see it as a one-off factor and no more,” he said


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