On October 2, leading Indian e-commerce companies will kickstart their annual festive season sales. The three months starting October are crucial for both offline and online retailers in India as they account for some 40% of the annual consumer durables and electronics sales in the country.
Leading Indian e-commerce companies began preparations for this year’s sale months in advance.
“All online retailers have been working to improve their technology in preparation for the festive season. I really hope they don’t make the same mistakes this year again,” Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research, said.
“You may see a lot of mixing up of categories,” Gogia said. “Companies will try to bundle services with products to ensure that they make some money.”