印度迎来十月节日大促,各大电商却无法烧钱打折?

往年的节日大促中,印度电商狂打“价格战”,商品价格甚至低至1卢布。今年,资本寒冬和政策变动让印度电商的日子不太好过,玩好十月开始的大促季显得困难重重。作者 | 路遥印度的销售旺季一般从10月拉开帷幕,到排灯节(每年10月或11月中)左右达到最高峰。往年,印度电商都会用巨额折扣吸引消费者,但今年三月印度出台的电商新政禁止电商打折促销,扰乱市场价格。 咨询公司Greyhound Research的首席研究员 Sanchit Vir Gogia表示:“今年各大电商都在改进技术,备战节日促销。希望他们今年别再犯同一个错误了。” 今年,Flipkart和Snapdeal的官网大促从10月2日开始到10月6日结束,拉长的促销日或许能让他们控制好网站流量。 重重束缚在身,今年印度电商该如何在节日促销旺季突出重围?Quartz建议,印度电商不妨尝试将高利润和低利润的商品混搭销售。Gogia认为:“消费者可能会见到不少品牌类混搭。电商平台会将服务绑定产品,以确保获得利润。” Source: Weixinduba.comWeixinduba.com | chuansong.me

What will Indian E-Commerce Companies Do To Win This Festive Season?

On October 2, leading Indian e-commerce companies will kickstart their annual festive season sales. The three months starting October are crucial for both offline and online retailers in India as they account for some 40% of the annual consumer durables…

Snapdeal Whips Up Excitement: Will This Festival Season Be A Game Changer For E-Comm?

The e-commerce discount wars for the festive season will begin soon. Snapdeal has geared up for it with a change in logo and slogan. The change has been brought about, explains Kunal Bahl, Co-Founder and CEO, to "enable users to…