Festival Season Sales: JioMart Set To Upset The Cart For Flipkart, Amazon

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This year’s e-commerce festival season sale, to be kicked off by Flipkart with its flagship ‘The Big Billion Days’ sale on October 16, followed by Amazon with its ‘Great Indian Festival’ sale on October 17, is expected to be a keenly contested face-off, with JioMart joining the fray.

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“With the entry of JioMart, deals, discounts, and cashback will be back with a vengeance. There is no doubt that JioMart will upset the apple cart and break into the top three e-commerce players in India backed by its large offline retail presence, bulk sourcing capabilities for economies of scale, ownership of supply chain and warehousing and cross-category campaigns where it will push its free mobile recharge, content, data and connectivity plans,” said Sanchit Vir Gogia, Chief Analyst, Greyhound Research.

E-tailers will have to widen their lens because e-commerce will no longer be a single-channel retail play but will morph into an omnichannel one that will see cross category campaigns spanning connectivity and content, he said.

Hindu Business Line

P.S.: For more information on the recent investments, value that each investor brings to Jio Platforms, engagement with Microsoft, impact on Bharti Airtel, and the challenges the company can expect, read this research report by Greyhound Research.

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