Billionaire Mukesh Ambani’s Reliance Retail Ltd plans to embed its e-commerce app JioMart into WhatsApp within six months, allowing the 400 million users of India’s most popular messaging service order products without having to leave the app, two officials aware of the development said, requesting anonymity.
“Essentially, the idea is to keep users within WhatsApp, and the APIs (application programming interface) allow that. APIs for any catalogue-based service will be built in such a way that as soon as new inventory comes in, it will keep feeding two-directional data to both Jio systems and what is front-ended on WhatsApp,” said Sanchit Vir Gogia, chief analyst and founder, Greyhound Research.HT Mint
P.S.: For more information on the recent investments, value that each investor brings to Jio Platforms, engagement with Microsoft, impact on Bharti Airtel, and the challenges the company can expect, read this research report by Greyhound Research.
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