The e-commerce discount wars for the festive season will begin soon. Snapdeal has geared up for it with a change in logo and slogan. The change has been brought about, explains Kunal Bahl, Co-Founder and CEO, to “enable users to unlock their aspirations”.
There is no investor money to throw around easily like last time, points out Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research. “Funds are drying up. This season the online marketplaces will have to earn for themselves and there is extra pressure on profitability on some of them.”