Engagement, User Experience Critical For Homegrown Apps To Succeed

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The ban on 59 apps with Chinese links has opened up opportunities for homegrown players to accelerate growth but they will have to ensure good user experience and engagement on their platforms to be successful, according to industry analysts.

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According to Greyhound Research Founder and CEO Sanchit Vir Gogia, any app – especially in the social networking space – can never be successful if only launched for the purpose of serving one single country or a one single market

“Such applications require a critical mass of users to be successful, to learn from, and most importantly allow for the scale critical to ensure a good return for investors. Unless companies are willing to invest in continuous development, and selling of such applications across borders, many may not go beyond infancy and not see the light of the day,” he said

The question that arises then is – will India build for India or for the world, he said.

Another important aspect that needs to be focused on is removal of bias of any sort, especially for social media apps.

Gogia said the US is seeing the Black Lives Matter campaign, and there are similar instances in India where religion, caste, domicile is often used to target a certain group of individuals as well as issues around child abuse, political motivated speech, and hate speech

“Despite all their efforts, many companies still continue to have issues in their approach towards how they manage such sensitive topics. This goes to show that building a social network needs ongoing feedback from multiple parties and the company needs to be committed to working with the government and other bodies to ensure such sensitive information is taken care of,” he added

He noted that if any of the Indian players have a global ambition, then they must have the commitment to the platform, wherewithal in terms of investments in local countries as well as an appetite to internalise the tough feedback they received from users and policy makers from across the globe.

Press Trust of India

<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.

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