Over the past three months, home-grown variants of short-video social networking apps have cruised through some unusual times. Border tensions and #BoycottChina campaigns had already resulted in a steady uptick in their user base. And then came the ban on 59…
The ban on 59 apps with Chinese links has opened up opportunities for homegrown players to accelerate growth but they will have to ensure good user experience and engagement on their platforms to be successful, according to industry analysts. …
Read More Engagement, User Experience Critical For Homegrown Apps To Succeed
