Twitter Exodus Continues As Platform Partnerships Of South Asia Quits

Ravi Bhaskaran, Twitter’s Platform Partnerships Head, South Asia, quit his position on Wednesday.

According to Greyhound Research, the digital advertising market in India is currently worth around Rs 7,000 crore – 75% of which lies with Google and Facebook.

Twitter, along with dozens of other digital advertising platforms such as InMobi, has struggled to get a share of the remaining 25% of the market. The micro-blogging platform’s share of the ad wallet is in single-digits.

Source: Hindustan Times

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