Decision Making A Roadblock For Adoption of Social Technologies

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Most CIO conversations that I’ve had in the past few quarters either begin or end with a discussion on social technologies. While some refer to social as LinkedIn, Twitter and blogs, other mature and advanced users talk about tools like Chatter, Jive among others. Same holds true on the supply side as well – most vendors are following the bandwagon and selling both new and old products under the umbrella of social technologies.

It might be stating the obvious, but based on multiple conversations, I believe social technologies are here to stay. But what is not so obvious – who is ultimately making decisions about social technologies? My observations confirm that organizations continue to have multiple owners for social technologies. The decision making is fragmented across most organizations and spread across either LoB or IT.

While my upcoming research will address these, and multiple other areas relating to adoption of social technologies, I would like to know your side of the story. Does your organization have a single owner of all such technologies, or there are multiple owners spread across both IT and LoB?

Have more to comment on this topic? Leave a comment below, and let’s get the conversation going!

SVG 200x200About The Author: Sanchit Vir Gogia is the Chief Analyst & CEO of Greyhound Research, an independent IT & Telecom Research & Advisory firm. He also serves as Founder & CEO of Greyhound Knowledge Group that operates under four brands – Greyhound Research, Greyhound Sculpt, Greyhound Technocrat and Greyhound Vivo. To read more about him, click here.

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