Amla juice, honey, toothpaste and ghee are some of the popular offerings of yoga guru Baba Ramdev’s FMCG giant Patanjali. But that’s not all. The multi-million-dollar company has had a tech unit since 2019 that offers cloud services and other IT solutions. Although it was registered in May last year, Patanjali’s IT venture — Bharuwa Solutions — remains a low-profile initiative that has brooked almost no media coverage.
Some analysts have termed Patanjali’s IT foray “ambitious”, but others sought to caution it against “aggressive expansion”.
“While companies like SAP and Microsoft are experts in supply chain management software, there are many areas where their software may not work — for instance, for a company like Patanjali,” said Sanchit Vir Gogia, chief analyst and CEO at Greyhound Research, a technology and innovation consultancy.
“In such circumstances, these companies build their own software and then try to monetise the platform by launching their own arm,” he added.
“Several companies in the past, including ICICI Bank and Ramco Cements, ended up creating their own tech-software firms. Some failed and some ruled the market,” Gogia said.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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