Japanese companies stand out because of their distinct culture, preference for organic growth and focus on building relationships. But NTT India, a subsidiary of $11 billion Nippon Telegraph and Telephone Corporation (NTT), does not behave like a typical Japanese company. The technology and telecommunications giant has grown via acquisitions and its culture is an amalgamation of Indian, South African and American practices.
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Sanchit Vir Gogia, CEO, Greyhound Research, says, “NTT Group is a Japanese company that expectedly moves quietly and is very conservative. Now, as their India business eyes bigger growth, they are working on positioning and delivering on changed client expectations in a post-Covid-19 era.” The challenge for every tech services company is to work on positioning. “Client outcomes have changed after the outbreak of Covid-19 and services partners have to focus more on business outcomes,” he adds.
Economic Times
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