Japanese companies stand out because of their distinct culture, preference for organic growth and focus on building relationships. But NTT India, a subsidiary of $11 billion Nippon Telegraph and Telephone Corporation (NTT), does not behave like a typical Japanese company. The technology and telecommunications giant has grown via acquisitions and its culture is an amalgamation of Indian, South African and American practices.
Sanchit Vir Gogia, CEO, Greyhound Research, says, “NTT Group is a Japanese company that expectedly moves quietly and is very conservative. Now, as their India business eyes bigger growth, they are working on positioning and delivering on changed client expectations in a post-Covid-19 era.” The challenge for every tech services company is to work on positioning. “Client outcomes have changed after the outbreak of Covid-19 and services partners have to focus more on business outcomes,” he adds.Economic Times
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