Google Inc. is trying to bridge the gap with rivals Microsoft and Amazon Web Services (AWS) in the cloud marketplace in India by announcing that it plans to set up its first data centre in Mumbai by 2017—a strategy that will help the company cater to a larger number of Indian developers and enterprise customers.
But Google is late to the cloud market in India. Microsoft has already set up data centres at three locations in India to improve performance of Azure services for customers in the country, while AWS launched their local data center in Mumbai in June this year.
“We believe this is the beginning of the Public Cloud war in India and expect it to become more intense in FY17 and FY18. We expect these announcements to add pressure on the likes of companies like Google,” says Sanchit Vir Gogia, chief analyst & CEO of Greyhound Research.
Given the investment from key vendors, chief information officers can expect a heavy sales push coming their way.
“This push will be specifically targeted towards regulated industries like the government and banking, financial services, insurance (BFSI) verticals that have traditionally steered clear of the Public Cloud,” said Anshoo Nandwaani, vice president & principal analyst, Greyhound Research.