It is every large format retailer’s wet dream to own brands, also called private labels. These in-house brands not only make a healthy contribution to the bottomline, they also help with service unmet market needs and plan inventories. The vagaries of the market are no different for Amazon.
“How do you monetise the footfall that Amazon gets. They have a lot of intelligence around customer data and what they want… Private labels reduces the cost of customer acquisition because of the added margin,” said Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound Research.
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.
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