Amazon said it is bringing Alexa as well as Amazon Echo, Echo Dot, and Echo Plus smart speakers to India, its fastest growing marketplace, as the company looks to extend its lead over Google Assistant-powered Google Home, and Apple’s Siri-powered HomePod in the smart speakers market. The company also said it will soon be bringing Amazon Prime Music, its music streaming service in the country. India is the fourth market after the United States, the United Kingdom, and Germany where Amazon has officially made Alexa and its smart speakers available, the company said.
“It’s a wonderful strategy,” Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound Research told Gadgets 360. “Amazon has approached this [India’s] market opportunity in a sophisticated and integrated manner,” he said, adding that the company’s new offering would further extend its positioning in the country.
The Indian arm of the e-commerce giant rivals Flipkart in the country. Much like Amazon Prime membership, Flipkart also maintains a Flipkart First subscription, as part of which it offers customers fast delivery of items. But unlike Amazon Prime membership, which includes access to Prime Video on-demand streaming service, Flipkart doesn’t have any content in its yearly-offering. The launch of Alexa and Echo speakers, and the discount the company is offering to Prime customers is a “very aggressive packaging,” Gogia said. “It makes sense. Content is the weak link in Flipkart’s strategy. So from that perspective, it is going to put Amazon miles ahead of its competitors,” he added.
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.
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