The Private Labels Flywheel Starts Turning At Amazon India, To Be 25% Of Sales

It is every large format retailer’s wet dream to own brands, also called private labels. These in-house brands not only make a healthy contribution to the bottomline, they also help with service unmet market needs and plan inventories. The vagaries of…

Flipkart Tries Its Luck With Private Labels The Second Time

After facing a poor run of its private-label initiative earlier, the country’s leading e-commerce player, Flipkart, is making a second attempt at launching them across several categories, in a major push for higher revenues. Sanchit Vir Gogia, Chief Analyst and…