As another festival season gets over, Flipkart could be running out of time to stay ahead of the race as another round of deep discounting may have hurt the e-tailer more than Amazon, which has access to unlimited resources at its command unlike its cross-country rival.
Amazon has a very strong commerce, content, cloud and advertising business to back it, while Flipkart has failed in the advertising business and has no play in the content or cloud business, making it that much more difficult for it to compete with Amazon, observed Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound Research.
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.
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