Micromax has gone nuts and sort of admits it

You have to hand it to a company when it says that it has the "guts" to launch 19 products in one go. Or laud it when it realises the problems with its business model and, in one go, aims…

Micromax to unveil revamped brand on April 13

Micromax Mobile, which is India's largest indigenous smartphone brand, is all set to unveil a new brand identity on April 13 at an event in Gurgaon. The company has sent out invites for an event with a hashtag #GutsToChange. "Another…

Yu Vs Everyone Else

On the afternoon of January 13, YU Televentures began selling its first smartphone - Yureka - on online retailer Amazon's India site. The phone was showcased almost three weeks earlier, and the Micromax unit had been heavily advertising the device.…